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Message de theoxirus posté le 30-10-2007 à 23:55:14 (S | E | F | I)
Bonsoir tout le monde ou bonjour cela dépend du moment auquel vous lirez ce message !
J'aimerais avoir une petite correction du devoir ( qui est sur la description et l'analyse d'une affiche publicitaire sur Nespresso avec Georges Clooney comme star ) que je viens de faire car je suis en 1ere S et mon premier devoir j'ai eu 10 / 20 ! Merci d'avance, le devoir et ci-dessous :
This document is an advert with in its center the very famous Georges Clooney. This poster illustrate the brand "Nespresso".
On the photo, what we firstly observe is the character : Georges Clooney. He's well-dressed, as if ready to go to a party. His haircut is also groomed with his pulled hairs. Mr Nespresso is standing and plays a role : he seems to be a luxury seller. His attitude is seducing, striking because he's not formal at all, he looks friendly, confident, and shows a provoking smile. His features are pronounced with a cheerful expression. Moreover, in the middle he's holding a cup of coffee, surrounded with a TV-shaped frame which looks to be made by sketch strokes. Next, There's the famous hand-written motto "Nespresso. What else?" placed as words of a speech bubble. Lastly is the machine and logo Nespresso at the bottom.
The advertising man has chosen Georges Clooney as "Mr Nespresso" because he's a symbol of sex-appeal, elegance and style. The image depicts the representation of a deadly sin : the envy. The brand name is "Nespresso". This ad aims especially girls for targets because he holds them spellbound. Besides, the size of the machine and logo are so mini that it makes people understand the huge part of seduction in this ad. It has reached his goal because people focus their attention on the character and are hypnotised by his figure so it's a mission complete.
To my mind, this ad makes me all willing to buy this coffee whether I can see the sexy Mr Nespresso at the shop. Everything necessary to persuade the customer is gathered in this advert and I feel summoned by the coffee. Finally, a detail to add is I feel like being on an equal footing with Clooney, which is a good point.
Merci pour ceux qui auront pris la peine de m'aider ^^